Lost & Found
Freelance, 2022
Lost & Found Run Crew fosters a welcoming space for anyone of any background. This crew is all about building community and learning what it means to love running. Whether you're a life long running fanatic or you've never even dreamt of running before, there is a place from everyone on this crew.
Creating a logo for running group was an exciting endeavor. I had to figure out the best way to communicate strong movement while still feeling approachable since many newcomers can feel intimidated by running.
The meaning behind the name "Lost & Found" refers to the crew's goal of creating an inclusive environment where everyone can have a sense of belonging. If you were lost, you are now found.
Loving named Benito the Osito after the crew's home base San Benito County, the group's icon is a simple representation of a lost and found. A teddy bear who only has one eye button but still holds value. Benito helps to give the crew a more welcoming and light-hearted feel. Also, he can be styled in different ways for various events and holidays.
Merchandise is a huge part of any brand's identity. With Lost & Found, we started off easy with three stickers: the full logo, the stacked logo, and, of course, Benito the Osito. When I was developing this product, it was key that the material was waterproof since so many runners (and walkers) will personalize their water bottles with their crew's stickers.
